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The PRO'S of this method are that it's SOMETIMES easier for a prospect to
pick up the phone when they see your ad than go to a website, and you can pick up your messages from any phone without a computer.
The CON'S are that you may get people who do not even have a computer, or
that listen to your message but just hang up and do not leave a return message (however, you pay for their listening
time), or people who leave multiple messages or leave a long blank message because they don't realize what they're doing,
but again you may still have to pay for that time they used. This way, you never know how much your monthly expenses
will be for your 800 voice mail (unless there is such a thing as a company that offers flat-rate fees).
2) Use a "Lead Capture Page" Website
This is usually a one-page website where your prospects see/hear enough short catchy information
to inspire them to want additional details. In order to GET the additional info,
they must first submit an online form with their contact details. Then you automatically receive an email containing
the information they filled out in the form.
NOTE: For
more information about this, visit:
www.LeadCapturePageInfo.com
.
"Sizzle"/"Drop"/"Billboard"
Cards, a.k.a. "AD CARD" Types of Business Cards
You can have business cards printed at Vista Print -- they always offer 250 FREE cards from their
preselected templates, and all you have to do is pay shipping, which is approximately $5 or $6.
Also note that
you can put any text you choose in the text fields of the VistaPrint templates (rather than the type of text that a
field is intended for). That way, you can create a card with an ad or a "sizzle" message with the phone number to a Toll-Free
Voice Mail line or a link to a Lead Capture Page (rather than creating a more formal, traditional business card).
If you'd like to print your own cards, below are links to upload 2 types of a BLANK
Business Card template...
Remember, these types of cards are similar to a business
card, however, they are MORE like a short, catchy AD with A CALL TO ACTION.
NOTES:
Be sure to SAVE any document files below to YOUR
computer before making any changes, resaving, and printing:
-- RIGHT-CLICK with your mouse on a document file
link, below.
-- Then choose "Save Target As"
-- Browse through the folders on your computer
to the place you want to save the file. For instance, you can save the files on your computer Desktop, or save in a folder
on your hard drive (usually your C: drive).
ALSO NOTE:
For both templates, design your card in the FIRST card slot.
THEN, after you get it just the way you want
it in that first slot, you must Copy & Paste that text into EACH of the other slots,
to make ALL 10 CARD SLOTS the SAME before you print them.
Blank Business Card Template #1:
These cards are designed to be printed on blank PRE-MADE business
card stock (10 to a page) -- the kind that have either perforated or smooth edges, which allow you to easily
separate the cards yourself, manually, without having to cut them apart:
Blank Business Card Template - Document File
(MS Word):
Blank Business Card Template #2:
These cards are designed to be printed 10
to a page on regular card stock or heavy paper. They are not precisely the normal business card size this
way, but for these types of ad/drop/sizzle/billboard cards, I don't think that hurts.
To save on ink cartridges or printing expenses,
use plain black ink for the text and print on brightly colored stock/paper.
The business card template includes
dotted lines dividing the cards so that (if you choose) you can print limited quantities at a time
and cut them apart yourself...
...OR,
you can delete the dotted lines from your final document and have a local copy shop print them
in quantity, because the printer can cut them into 10 separate cards per page very
inexpensively with their special cutting machines.
Example: At my local
copy shop chainstore, I've had 250 copies at at time printed onto brightly colored card stock and then had
them do the cutting. 10 cards per page X 250 copies = 2,500 cards... and it only cost
approximately $45.00 US
Business Card Template - Document File (MS Word):
ADDITIONAL TIPS:
1) You can create the cards with
computer printing on BOTH sides.
2) OR, if you use a black thin-line marker
pen (not a Sharpie, because the ink might bleed through too much) you can actually hand-write a message
on the back side in each of the 10 card slots. When they are copied, each card will LOOK like you individually hand-wrote
on it....
You can hand-write something like "Here's that info you wanted!"
You could even add a NAME to the message (perhaps something that could
be either a male or female name like Pat or Chris), and it won't matter if the person who picks it up (even if you put it
on their own driver's side car window) is not named that name, because it will inspire even more curiosity
that way!
Post Cards or Mini-Flyers
Below are links to upload blank post card templates
for this idea...
You can also use post cards or mini-flyers as a short,
catchy ad with a call to action.
These cards are designed to be printed on plain blank
card stock or heavy printer paper (4 to a page).
You can print limited quantities at a time and cut them apart yourself...
...OR, you can have them printed in quantity, and the printer can
cut them into four very inexpensively with their special machines.
To save on ink cartridges or printing expenses, use plain
black ink for the text and then print on brightly colored stock/paper.
NOTES:
Be sure to SAVE any document files below to YOUR
computer before making any changes, resaving, and printing:
-- RIGHT-CLICK with your mouse on a document file
link, below.
-- Then choose "Save Target As"
-- Browse through the folders on your computer
to the place you want to save the file. For instance, you can save the files on your computer Desktop, or save in a folder
on your hard drive (usually your C: drive).
ALSO NOTE:
For all templates, design your post card in the FIRST
slot/quadrant.
THEN, after you get it just the way you want
it in that first slot, you must Copy & Paste that text into EACH of the other slots,
to make ALL 4 SLOTS/quadrants the SAME before you print.
Post Card/Mini-Flyer Templates:
Below is a template for the front side of the post
cards.
Document File (MS Word):
Below are two versions of the back side of the
post cards.
Tri-Fold Brochure
Below is a document template from MS Word for a brochure... I have just copied it as is, and
you can adapt it for your own purposes.
To save on ink cartridges or printing expenses, use plain black ink for
the text and then print on brightly colored, heavier-weight paper stock or pre-designed brochure stock.
NOTES:
Be sure to SAVE any document files below to YOUR
computer before making any changes, resaving, and printing:
-- RIGHT-CLICK with your mouse on a document file
link, below.
-- Then choose "Save Target As"
-- Browse through the folders on your computer
to the place you want to save the file. For instance, you can save the files on your computer Desktop, or save in a folder
on your hard drive (usually your C: drive).
Document File (MS Word):
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