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Leads that you generate yourself in various ways with your own marketing...
OR,
Purchased leads which are generated by large marketing companies, consisting of lists
of people (their names, email address, phone number, and other details) who "opted in" (requested) to
receive information about a home-based business.
Purchased Leads can be the "life-blood" of your business, especially
if you don't have much of a "warm market" (people you already know or meet in person in daily life) or to supplement
your warm market -- not just for yourself, but for your entire organization.
It can also be less expensive to purchase leads generated by large
leads companies, than to generate your own leads by placing ads in newspapers and magazines, or by paying to advertise
online.
It's simple, easy math -- "A
NUMBERS GAME"
The MORE people that
you EXPOSE to information about your business, the MORE people you SPONSOR....
NOTE: Email
marketing to generate your own leads (such as using autoresponders) is not quite as easy and successful as it used to be because of spam filters and junk or bulk
mail folders, and because people receive hundreds of spam emails every day and, therefore, have become overwhelmed and
jaded.
As a result, it takes MANY more purchased leads to generate the
same response rate with emails as it used to, and that can get quite expensive.
A solution is to purchase higher-quality leads that come WITH
phone numbers, and use a script (until you become confident without a script) to
-- call each lead to confirm their interest,
-- qualify them, and...
-- direct them to your company information verbally
(and/or send it in a FOLLOW-UP email), such as referring them to your company or other Team
websites.
-- Lastly, follow up with them, do
3-way calls with them to your own sponsor and upline, and sponsor them into your business....
Recommended
Resources:
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