Network marketing is
a marketing variant characterized by the promotion of a product or service through other businesses
or individuals. In many cases, network marketing represents a strategy included
in the traditional marketing forms. It basically relies on word of mouth, but things have got a lot
more complex than that these days. Another word used to describe this advertising model is multi-level marketing,
although the concept is not identical with network marketing.
is also a strategy used for the promotion of a company's products. And the individuals in networks make one profitable way
of increasing sales. And social networks of independent people serve best for such purposes. Through 'refer-a-friend' programs,
network marketing brings huge profit every year. Thus, a commission or a bonus
is granted to a customer that generates a referral. The referral also receives an incentive for signing up and the program
Unlike the pyramidal systems of multi-level marketing, network
marketing does not generate revenue from what the 'referrals' sell. This is actually the main difference
between the concepts. There are very many companies that consider network marketing
a good strategy and use it in parallel with other tactics to reach a wider range of consumers. Whichever be the case, all
decisions are based on careful plans. And this is where network marketing meets
with affiliate programs.
It is important to carefully look into what you get within such systems. Network
marketing offers a great model for the development of medium and large companies. Corporations rely
on it extensively, even if things are a bit different for small businesses. There are nevertheless cases when network
marketing can apply to small businesses too. Let's say that you have a beauty parlor and you target
a local market.
A customer that is satisfied with results can gain you ten other more clients. Your business will improve
considerably if you offer discounts to clients for referring your business to their friends, not to mention that you'll thus
save on advertising. The only thing here is to provide quality service and convince people to return because they are satisfied.
An unhappy client will not return, and he/she will certainly not refer someone back to you. Learn a few things about network marketing and then see how this strategy can be implemented in your business
vision and approach.
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