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There are two main types of autoresponders: autoresponder programs
that you need to install on your servers, and third party auto responders that are hosted on their own, and take care of all
the technical details for you. Both of these autoresponders work pretty well, but you need to pick the one that works best
with your particular marketing strategy.
Those of you who want email lists might do well to choose the third party
autoresponder program for your campaign. The interfaces on these programs are easy to use, and your email marketing will be
easier than ever. Your deliver rates will be almost perfect, since these services strive to keep your messages from becoming
spam. You can keep your serves to yourself and spare them the taxing that an autoresponder program would have on them.
If you've bought leads or getting them in spreadsheet format from another
source, then you may want to go with a server-based autoresponder. Third party autoresponders generally don't allow you to
upload purchased leads because that can lead to spam complaints. The downside to this is that you'll
have to install your server-based autoresponder yourself, and fix any technical problems that you may run into. Your mailing
list may also end up draining your server's resources, or even cause it to crash.
Third party autoresponder services
generally have good deliverability rates and keep in line with CAN-SPAM legislation. They also come with a wide variety of
other tools that can help you put together a truly effective email marketing campaign, and manage your list of subscribers.
CAN-SPAM compliance and deliverability are two things that you need to keep an eye out for when you're looking into server-based
autoresponders. Forget about using an autoresponder software that doesn't include these features.
Keeping in contact
and allowing your leads to trust you is the hallmark of a good marketing campaign. Don't get an autoresponder
that won't allow you to track your links or provide stats such as open rates, because you have to find out whether or not
you're getting to your customers. The success of your email marketing campaign will depend greatly on your ability to track
deliveries and open rates, as well as subscriptions and click-throughs.
There are plenty of options out there on the
market so far as autoresponders go, but you should make sure to get one that fits best with your marketing plan and includes
all the features you need to build the best email marketing campaign that you can. You may also want to keep in mind that
most autoresponder programs only run you a flat fee, while a third party service will charge you monthly for its services.
When you start thinking about how great autoresponders can be, and how much they can assist you in building your marketing
campaigns, you'll realize that a good autorsponder application is well worth the money you'll spend on it.
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