1. Collect names and email
addresses. I use an autoresponder on my website sign up form to capture customer information for follow-up with my weekly
2. Publish a price list
of all the products and services that you offer. You could also include order forms, product descriptions, and other sales
material. This is great way to keep people up to date on what you sell.
3. Use it for training.
When a new person joins me in a program I am in I follow-up with them with my autoresponder which contains a series of short
messages designed to answer questions about the program as well as give them my contact information if they have any questions.
4. Give away free reports.
This is a great way to capture your prospects name and email address for future follow-up as well as pre-sell your product,
program or service for future sales.
5. Use an autoresponder
for frequently asked questions-FAQ's. Save yourself time and money by putting those questions and your answers in an
autoresponder format to respond to your customer.
6. Put testimonials from
people you are doing business with now in an autoresponder and let people read them at their leisure. Everyone likes
to read what satisfied customers have to say.
7. How about putting your
entire website in an autoresponder. As people surf the web after a couple of hours they don't remember every website
they have been on. By emailing different pages of your website over a period of time they can learn about you as well as come
back to your website for future reference without having to find it or bookmark it.
8. If you publish an eBook
put the different chapters or excerpts in your autoresponder. This will allow your customer to download the eBook or just
to read it as an email when you send chapter by chapter over a period of time.
9. Do you archive issues
of your ezine? If so put some of the best ones in an autoresponder and let your prospects and customers access them through
your autoresponder. This is a great way to catch people up on your ezine as well as build relationships over a period of time.
10. Use your autoresponder
for anything you can think of to keep in touch with people an a business and personal way. We have used ours for Christmas
lists, when our best friend was dying of cancer, to train people on a product, to give updates on our kids, and many more
To summarize let me say this. Get yourself a quality autoresponder
and use it. I personally feel 2 of the best are Aweber and GetResponse.
They are reliable and easy to use. It is a tremendous way to save
time and build relationships over a period of time. There are very few things I will spend money on to build my business,
but a good autoresponder is at the top of the list....