- How To Create Your Own Exclusive Leads (cont.)

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How To Create Your Own
Exclusive Leads for
Sales, Services,
and Opportunities

            (continued)

Underlying Rationale (continued)

Squeeze pages and lead capture pages are actually intended to “capture” (collect, gather) the email addresses of people who are interested in a certain product, service, or business opportunity -- and also (very important), to get their permission to be contacted via email in the future. The marketer can then proceed to provide those interested prospects (otherwise known as leads) with sales and business proposals or other marketing messages.

Needed Components

An effective squeeze page or lead capture page compresses a lot of valuable information into a single web page while (most importantly) getting the attention of the reader.

It also usually contains a lot of enticing bullet points about the next steps after one clicks on the “proceed” (or “submit” or “continue”) button. Inducing a high level of curiosity will get people to click on the “proceed” button as well.

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Follow-up emails will be able to
generate traffic to multi-page marketing
web sites that expand on the information
about the product, service, or opportunity
.
 
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Follow-Up Emails

The most efficient and effective squeeze pages and lead capture pages employ follow-up emails (usually sent via an autoresponder) to be able to generate additional traffic to separate marketing web sites that expand the information about the product, service, or opportunity being offered by the marketer.

The follow-up emails ideally contain interesting and compelling facts which are hard to resist and will lay down the foundations for convincing prospects to make a buying or joining decision.

How To Personalize

A good squeeze page or lead capture page should be seen as a personalized web site which is specifically targeting the person who is reading it. There are easy-to-use software programs available to help marketers create squeeze page or lead capture page web sites which will look personalized.

Some variations of squeeze pages or lead capture pages actually contain information (and even photos) about the marketer's life, such as what kind of pets they own, information about their family, hobbies, interests, etc. That type of information helps make a more personalized connection with prospects -- it can create feelings of rapport to help prospects feel more like they are considering doing business with a known, liked, and trusted friend. 

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Squeeze pages and lead capture pages make
perfect sense
for generating leads, and
their effectiveness has been proven over
and over again by Internet marketers
.  
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Proven Strategy Produces Results

Some may be doubtful of the capabilities of squeeze pages and lead capture pages in terms of generating leads for the purposes of marketing products, services, or business opportunities, and earning resulting profits.

However, the foundation principles of these types of pages make perfect sense, and their effectiveness has been proven over and over again by millions of Internet marketers....

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