Most Internet marketers today are familiar with what are called
“squeeze pages.” However, many fail to use them effectively to generate the high quality types of leads necessary
to translate into hard sales or business partnerships and resulting profits.
Squeeze pages are also known as “lead capture pages” (or sometimes just “capture pages”
or “landing pages”). They are generally popular in multi-level marketing (MLM) or network marketing and have been
proven particularly effective by many people to generate leads which they attempt to recruit for their downlines
(converting prospects into product customers and/or business partners), eventually leading to sales and residual income
profits.
For those marketers who have no idea what squeeze pages or lead capture
pages are, they are simply one-page web sites which ask people to “opt-in” towards another action. When people
come across these web pages, they will be asked if they would like to continue with a certain business endeavor or not.
They are also relatively easy to build because of being only one-page
web sites listing the highlights and benefits of what is being offered, and including an online form for prospects to fill
in, giving the marketer permission to contact them via email with additional information (also known as an opt-in lead).
Some squeeze page or lead capture web sites have only two options
for the readers: one is “opt-in” and the other one is “leave.” With others, prospects are actually
provided with additional options, such as how to continue to explore information about the product, service, or business opportunity.
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Most Internet marketers know that people
will not always purchase or decide to join
during
their first visit to their web site.
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Underlying Rationale
Why bother putting up a web site just to ask people whether they would
like to continue with the sales transaction or information exploration -- or not to continue?
The underlying principle behind squeeze pages and lead capture pages
is that marketers who promote their products, services, or opportunities through the Internet know that people will not always
purchase or decide to join, during their first encounter with their web site sales message.
The most effective squeeze pages and lead capture pages provide
ONLY enough information that is valuable to prospects to inspire them to ask for MORE information....
