- Business Cards, the Marketing Weapon In Your Wallet

The Solution
How To Use Lead Capture Pages
DO-IT-YOURSELF Lead Capture Pages
How To Create Your Own Exclusive Leads
The Truth About Negative Commands (Don't Read This!)
Additonal Helpful ARTICLES

Business Cards

LeadCapturePageInfo.com - HOME

Business Cards, the Marketing Weapon In Your Wallet

Forget classifieds, billboards, etc. For sheer affordability and versatility, you can't beat humble business cards. They are portable, versatile, readily accepted worldwide, and so cheap you can't afford NOT to use them!

Are you wasting your most powerful marketing weapon? Forget the classifieds, the billboards, the radio ads, and even the banner exchanges. For sheer affordability and versatility, you can't beat the humble business card.

Remember when you first started your business? If you're like most small business owners, business cards were your first marketing- related purchase. It was thrilling to see that fresh-printed symbol of business legitimacy, wasn't it? Nothing says "I'm in business" like passing out your very own business card.

Unfortunately, many people discover that not everyone is as eager to GET their card as they are to GIVE it. You may not even be using your cards much anymore.

Truth is, it's TOUGH to design an attention-getting card, find just the right way to give it to prospects, and then organize all those cards you collect. It takes some knowledge, and it takes some practice. But believe me, it's worth it. Business cards are portable, versatile, readily accepted worldwide, and so cheap you can't afford NOT to use them!

Convinced? Then here are some basic tips to get you started (or get you going again.)

It's worth it to design an attention-getting
business card
, find your best way to
them away
to others,
organize the business
cards you collect
, even though it's not easy.


Lead Capture
Page Info

Diane Ratliff

Bookmark and Share

Best MLM Leads

Quotations from About.com
He who refuses to embrace a unique opportunity loses the prize as surely as if he had failed.
~ William James
Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit.
~ Conrad Hilton

Designing an attention-getting card:

  • Spend a little time determining how you'll use your card and who will receive it. A previous customer probably needs to know less about product benefits but may appreciate fuller contact information. A card often given to prospective customers should be more marketing- oriented.

  • Keep it simple and legible, with plenty of white space. If you overcrowd the card, it won't get read. The most basic info is your name, your company name, and your phone number (which should be in bold text or a larger size, if there are other numbers on the card.)

  • Add color! The vast majority of cards are printed in black ink on white card stock. Full-color cards are available these days at very economical prices, yet are still unique enough to attract attention.

  • Use your business card to drive traffic to your website.

Prospecting creatively with business cards:

  • The way you present your card has far more to do with your success than your card itself. Presenting your card with both hands, for example, creates an enormous psychological impact ("Hey, this must be important!")

  • If you can't seem to find a suitable moment to give your card to someone you feel could be a great prospect, ask for his or her card. (In fact, ask for two or three. Tell them you want extras to distribute to people you know.) Odds are, they'll ask for your card in return.

  • Introduce yourself with your card. Hand your card to the receptionist at the doctor's office, the hostess at the restaurant, or the technician at the auto repair shop.

  • Include your card with all correspondence. Enclose your card when you return rented goods … everything from tools to videotapes to automobiles (especially if it's a luxury model!)

  • Offer to include business cards on your web site as a community service (announce this to the media!)

  • Refer business to others. Offer to include the cards of business people you respect with your mailings, if they'll agree to do the same with yours. Join a business-networking group.

    Make it a goal to give away a certain
    number of business cards each and
    every day
    , and you'll start enjoying
    the financial rewards that you went
    into business for, to begin with!


Organizing cards:

  • Jot notes on the back of cards you're given, such as date, event, common interests, physical characteristics of the giver, type of information you need to send, and so on. Do this right away, before you forget. (When you want to be discreet about writing notes on the back of newly acquired business cards, excuse yourself to go to the restroom. Lock yourself in a stall and write!)

  • Rate prospects *A*, *B* or *C*, with *A* being a hot prospect and *C* a lukewarm lead. Write the rating on the back of their card.

  • Develop a system for carrying and collecting business cards, and file them the way you remember them (by company name, person's name, or industry.)

  • A cigarette case or compartmented coin purse can be used to temporarily organize business cards.

Set yourself a goal of giving out 5 or 10 cards daily, and very soon, you'll be getting the attention (and the money!) you wanted. And that's why you went into business, isn't it....

Lead Capture Pages

Bookmark and Share

Copyright 2003-6 Diana Ratliff. All rights reserved.
Diana Ratliff is an entrepreneur with a passion for the power of the carefully-chosen word, and she believes that marketing materials should work as hard as their owners do. Former publisher of the Way to Grow Home Business Directory and the Way to Advertise newsletter, her experiences with new business owners led to a fascination with business cards.
Diana noticed that many of her clients would order cheap, ugly cards and then somehow expect the world to beat a path to their doors. She became a Business Card "Guru" and gives her very best advice in her new ebook, "Business Card Breakthroughs". Also, for the best in affordable and versatile business card printing, visit BizCardGuru Recommends....

Lead Capture

Lead Capture

Is It *Immoral* To Make Sales This Easily?
Is It *Immoral* To Make Sales This Easily?

Privacy Policy
Copyright All Rights Reserved, 
Laurie Kristensen --