Business card design is a more individual concern, but using color
on your cards is probably the single biggest way to make it stand out. (The vast majority of business cards — more than
90% — are printed in black ink on white card stock.) Full color cards are extremely affordable these days, yet unusual
enough to attract attention.
However, what you do with a business card (yours as well as others)
has far more to do with the sales you generate than your card design. Offering your card with both hands, for example, is
a simple, no-cost strategy that still creates an enormous psychological impact.
Consider exchanging cards with like-minded entrepreneurs through business
networking groups. Introduce yourself with your card. Include your card with all correspondence. Sign your name (or a brief
message) on the card. Tuck your card into related books at the library. Actively seek out ways to use your cards.
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You can reap significant financial rewards for
taking the time to develop a workable
system
for carrying and collecting business cards.
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When you receive cards, too, always treat them with respect (how would
you feel about doing business with someone who didn’t even glance at your card, but just crammed it into their pants
pocket?)
Jot notes on the back of cards you’re given, such as date, event,
common interests, physical characteristics of the giver, type of information you need to send, and so on.
Develop a system for carrying and collecting business cards,
and file them the way you remember them (by company name, person’s name, or industry.) Then,
follow up and stay in touch. You’ll reap the rewards....
