The third worst thing you can say to a good prospect is:
3. "Everyone
will want this product/service."
While maybe true theoretically, this is what almost every network marketing
company says about its services and product lines. In fact, it's what most every company out there say about their wares.
Picture this: New people going off, after the 'meeting' thinking that 'everyone'
will want this, or that the stuff/service is for 'everyone.’ What happens when they go home and call a few people and
hear the usual 'it's too expensive' and 'I can't believe you fell for that' types of responses?
Uh huh. They figure, either the people in the front were lying or, worse,
‘I'm not smart enough to do this, I guess. Better give the stuff back.’ And after the first few calls, it's over.
This doesn't mean the products or services COULD not be beneficial to the
whole world. But does that mean that everyone WILL do the thing? Or will love it like you do?
You may believe in your heart of hearts that everyone SHOULD do ‘it’
(=whatever you’re selling that you believe in) or use it, or whatever, but doesn't McDonald's marketing team think the
same thing? Or people who make Hondas?
They can't figure it out either. Why doesn't EVERYONE eat at McDonalds? Why
doesn't EVERYONE drive a Honda? Or eat Snickers? Or buy Crest toothpaste? Or eat organically grown food? Or exercise when
they know they should?
What’s wrong with all these people out there, anyway?
Smart marketing people are finally beginning to ‘target’ their
potential users (‘target marketing’) so they direct their spiel at the ones for whom it’s the right thing
to be using. (E.g. our products are for people who are ‘adventuresome’ or who ‘put family first,’
etc). A tiny fraction of the total people out there. But it works much better. They get the right ones AND those who wish
they could be (or perceived to be) ‘adventuresome’ or ‘intelligent’.
In the network marketing world, the ‘right ones’ are people with
some entrepreneurial flair and readiness to change.
2-10% of people out there, it is said, over and over, by those in the trenches.
What fools everyone is this: nearly everybody we know SAYS they want more freedom, more income, more energy, residual income,
more blah blah blah. But what percent of those same people are willing to make a change and do something about it?
A paltry 3-10%. There’s the rub. Everyone who’s ever lived a
day in the life of a networker has experienced it.
So, could your ‘thing’ be helpful and beneficial to everyone?
Maybe. Will everyone ‘see it’ or do it?
Complaining about a thing and doing something about that thing are well,
not the same. There’s maybe 1 doer for every 20 complainers and wannabes. The rest are just venting, a very in thing
these days. If in doubt, ask:
"Do you really want [THE BENEFIT] or are you just venting?"
And there’s your answer. Accept it, and act accordingly.
Venting is not a crime. I mean, doesn’t everyone just ‘vent’
once in a while? You just need to know that’s what they’re doing, that’s all. So ask.
P.S. In ‘THE BENEFIT’ blank, insert that extra income, more free
time, residual income, your own money, more energy, tax savings, legal protection, an internet business, a new life or whatever
they said ‘attracted’ them to the business in the first place.
