Say 3 people try 5 different hamburger joints. Chances are that each of them would give a different opinion
as to which is their first choice.
Depends on your tastes, yes?
Is anything 'best' for everyone?
Experience tells us something else. For example, Rolls Royces are for people with money, who enjoy showing
it. Not ALL people with money, but those (of them) that like to show it. Sam Walton, the richest guy in the world in his day
(not long ago), drove a 10-year-old truck even when he was, when he drove it, the richest man in the world (according to Fortune
So even just here, within this single elite class of the very rich, we observe differences in preference.
Nothing is 'best' for everyone. No one would want that except the owners of the supposed ‘best thing’ or ‘best
belief’ or ‘best way.’ 'Best in the world' for everyone is the same thing religious zealots preach. They
too, say their 'deal' is the best in the history of the world. But isn’t it based mostly on faith? A very strong feeling
of certainty someone has? And doesn’t a person’s faith depend largely on where they live? And how and where they
were brought up? And to whom they have been exposed in life? And what’s happened to them?
Think Bombay, versus Rome, or the Midwest or Iraq.
Very different beliefs, yes? Not very conducive to a ‘one for all’ mentality. Plus, who wants
to change their own beliefs? Everyone wants the other to change theirs.
And the zealots really try to make that happen. Remember the religious crusades? It is reported that religious
wars are the #1 cause of death and destruction in the history of civilization. And what are those wars based on? The insistence
by one group or another that THEIR DEAL is the best for EVERYONE and, if you don't agree, well then we'll just have to crush
you. And they have, and they still do. Almost no religious group is exempt from this intolerance.
Insistence on ‘my one best belief system or else’ still justifies killing and cruelty all over
the world, by otherwise normal and good people.
But some leaders are coming around to a more tolerant and open-minded perspective. Did you know what the Pope
did in March, 2000? For the first time in the history of the Church, he offered an official, public apology for the Church's
participation in the crusades of yesteryear. That was when, in the name of the Church, members cruelly tormented and erased
any and all 'non-believers in our best way' (including women and children).
The people you want to attract know better than to buy the line Ours
(this) is the best deal/company/pay plan/management (you name it) in the history of the world, for you and everyone in the
world just because someone else says it or believes it.
People prefer choice. And choice is what they will have or create,
depending on who they are and what they think is important.
Surprisingly, when marketing anything, the more narrow, specific and
limiting your stated audience is, the more people seem to flock to it. Think Harvard.
Thousands of applications for each student admitted. Now, how would
you market Harvard? A place for people who…? You fill it in. Would it be for ’everyone’ or just people who
blah and blah and probably blah blah and then some more blahs?
Same here. "X is for people who…" and the more narrow and specific
that is, the better it attracts those people and hoards of others who won’t even qualify, but who can’t resist.
Like applying to Harvard. Besides, they may know people.
The 5th worst thing you can say to a good prospect is:
you have to do is talk to people you know."
Telling new people this is worst of all. And not just because it isn't
true. (Unless you are President or some famous deity who can actually influence others to at least try the thing being sold,
like celebrities who endorse products and companies.) It's because this one fib is the #1 reason new people don't make it.
You know it, don't you? Picture it.
There goes an innocent new baby in the business, happily off to talk
to people they know, expecting to sign them up and sell them the dream or save them. Without one ounce of preparation for
what they're in for. And after the first few calls, it's usually over, or nearly over.
Who would have thought what misery friends and family wreak on an
innocent new person? The worst pukies are friends and family. And it doesn't take many of these reactions. 3-10, usually,
before the new baby is out of the game.
Going to friends and family right off should be outlawed, so new people
at least have a chance to make it. AFTER they've had some success, perhaps they can entertain the idea.
Instead of risking approaching friends, people can send a Dear Friend
Letter (in Truth book). It removes the risk of getting dumped on. Because only the ones who have an interest call back. So
no one even hears ‘no.’
Think of the hours on the phone chatting about hemorrhoids or failed
marriages that they get to skip.
Everyone knows about Napoleon Hill, yes? He wrote Think and Grow Rich,
perhaps the best known book in the English speaking world after the Bible.
Nearly every industry leader claims they've read it. They recommend
it to anyone and everyone. But they don’t follow his advice.
It is Mr. Hill who said that perhaps the biggest reason people fail
in life is the tendency to listen to friends, family and neighbors. In his own words:
"Close friends and relatives...often handicap one through 'opinions'
and...ridicule...meant to be humorous. Thousands of men and women carry inferiority complexes with them all through life,
because some well-meaning but ignorant person destroyed their confidence through 'opinions' or ridicule."
(Think and Grow Rich p 140-141.)
This, after 20 years of full time research asking what it takes to
be successful in life. Walking and talking with the likes of Thomas Edison, John Rockefeller and Andrew Carnegie and 497 other
And they want you to send a good new recruit into this destructive
environment without preparation?
Rules for the New MLMer will offer lots of alternatives to finding good people, like the 14 methods of reaching out described in The Truth book and Giant Heap
Besides, in what start up business does anyone ever say 'all you have
to do is go talk to people you know' to make it big? Good people expect there to be more to it than that. And we all know
there is, don't we?