#3. Email Blasts
This is yet another pitfall you'll want to avoid. There are
literally thousands of companies offering email blasts to marketers. They will usually offer to mail your ad to a specified
number of opportunity seekers. The major problem you'll encounter is SPAM complaints. It doesn't take very many of these for
a company to terminate your distributorship. You don't like receiving junk mail so what makes you think others do? There are
better ways to market then email blasting.
Side Note: If a company contacts you because
they have found one of your online advertisements and they are pitching their own campaigns back to you how well do you think
their marketing works if they have to chase clients?
Now let's talk about some of the traffic methods you should consider for your lead generation
#4. Pay-Per-Click Marketing
With this type of advertising you can bid on a particular keyword
and your advertisement will display in the search results whenever somebody searches for your keyword. When a visitor clicks
on your ad it will cost you money (you'll set the amount of your bid). This type of marketing is extremely targeted as you
are dealing with search traffic.
Pay-Per-Click marketing is very attractive to marketers promoting
some of the direct sales opportunities that pay large commissions of $1000 or more as the ROI can be very high. If you had
to spend $300 in pay-per-click to make a $1000 sale I would do that all day long. People are catching on though and the market
is getting competitive. Expect to pay upwards of $1.00 per click to be on some of the more desirable keywords. When promoting
on PPC search engines having top notch lead capture pages targeted to your keywords is a must if you want the absolute maximum
A simple small ad in the newspaper directing
prospects to your lead capture
is all that is needed.
Some great PPC Networks are Google Adwords, Overture/Yahoo Search
Marketing, BidClix, Miva & Enhance. There are several others but the aforementioned is where I would start my research.
#5. Newspaper/Magazine Advertising
This is a form of tried and true advertising perfect for the
purpose of lead generation. Print ad's have been around for decades and were being used even before the Internet if you can
believe it! In this day and age to many home business entrepreneurs get caught up in all of the hype surrounding the Internet
they often leave some of the best advertising honey holes untouched.
I would find it extremely hard to believe if your county, city or
town did not have one or several smaller local publications put out by various groups in the community. These are excellent
sources of advertising. They are inexpensive, you can reach a wide spectrum of readers and they are going to be local to the
area you advertise in. A small simple ad in the paper directing potential prospects to your lead capture page is all that