You need a way to safely
market your network marketing, MLM, or direct sales home based business opportunity to people that you do not yet
Two Possible Situations:
company website does not require prospects to give their contact details
in exchange for full access to the details on your site...
you invite people (through advertising) directly to your company website...
there is no way to know they were even there. They've been there and GONE -- and you're
helpless to follow up with them
because no other information is gathered ("captured") about them. Therefore, you
are unable to follow up with them.
2) Your company website
does require prospects to give their contact details in exchange for
full access to the details on your site. However...
you want to market via email, you may be accused of spamming if you advertise
your actual company website in your initial (very first) emails -- especially if you are emailing opportunity
seeker leads that were generated through another company.
avoid SPAM accusations, you must first send 'generic' home business ad/sales emails
which require them to click a link for specific information about your unique opportunity.
Your email can be sort and sweet, an interest-provoking bit of
info (but does NOT mention your company or any specifics whatsoever, keep it generic) with a link to your own
Lead Capture Page...